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**Imports of FMCG Products, Especially Chinese Products, into India:

  **Imports of FMCG Products, Especially Chinese Products, into India: Abstract The Fast-Moving Consumer Goods (FMCG) sector represents one of India’s most dynamic industries, driven by rapid consumption cycles, increasing disposable income, and expanding digital commerce platforms. Over the past decade, China has emerged as a dominant supplier of low-cost FMCG goods and intermediate inputs such as toys, packaging materials, electronics accessories, and small appliances. However, geopolitical tensions, pandemic-driven supply disruptions, consumer nationalism, and policy initiatives including Atmanirbhar Bharat , Production Linked Incentives (PLI), and Quality Control Orders (QCOs) have significantly reshaped India’s import structure. This research paper examines FMCG import trends from China during 2016–2024, evaluates policy transformations leading up to the proposed Foreign Trade Policy (FTP) 2026, and analyzes their impact on domestic industry competitiveness, supply chain...

India’s Agricultural Export Transformation to 2030

 India’s Agricultural Export Transformation to 2030

A Case Study–Cum–Research Analysis of Global Trends, USA and Russia Markets, Product Diversification, and Policy Strategy

                                           




Abstract

India’s agricultural exports, valued at approximately USD 50 billion, are projected to double to USD 100 billion by 2030. This ambitious target marks a structural shift from volume-driven staple exports (rice, sugar) toward value-added, high-margin, and processed agricultural products. This paper analyzes India’s agri-export trajectory through a case study approach, focusing on global trends, exports to the United States and Russia, key product comparisons, drivers of growth, challenges, and government initiatives led by APEDA. The study integrates trade data, policy intent, market demand patterns, and technological enablers such as traceability, AI, and blockchain, concluding with strategic recommendations for achieving sustainable export growth by 2030.

 

Keywords

Agricultural Exports, APEDA, India–USA Trade, India–Russia Trade, High-Value Agriculture, Processed Foods, Export Diversification, Trade Policy

 

1. Introduction

Agriculture remains the backbone of India’s economy, supporting nearly 45% of the population while contributing about 18% to GDP. Historically, India’s agri-exports have been commodity-centric, dominated by rice, sugar, cotton, and marine products. While this ensured foreign exchange earnings, it also exposed exports to price volatility, export bans, and policy shocks.

Recognizing these limitations, India’s export strategy post-2020 reflects a transition from “food security first” to “export competitiveness with value addition.” The stated ambition to reach USD 100 billion by 2030 signals a paradigm shift rather than incremental growth.

 

2. Global Overview of India’s Agricultural Exports

2.1 Current Status

  • India’s agri-exports have hovered around USD 48–52 billion annually.
  • Staples (rice, sugar) account for over 40% of total agri-exports.
  • Marine products, spices, oil meals, fruits & vegetables form the next tier.

2.2 Growth Projection to 2030

Indicator

Current

Target 2030

Total Agri-Exports

~$50 Bn

~$100 Bn

Share of Processed & Value-Added

~15–18%

35–40%

High-Value Horticulture Share

~10%

25%+

Expected CAGR: 3–6%, depending on global demand, logistics efficiency, and policy stability.

 

3. Role of APEDA in Export Transformation

APEDA (Agricultural and Processed Food Products Export Development Authority) plays a central role in this transition.

Key Strategic Focus Areas

  1. Scheduled products target of USD 55 billion
  2. Export hubs near production clusters
  3. Quality certification & traceability
  4. Market access in US, EU, Russia, Middle East
  5. Promotion of ready-to-eat (RTE) and processed foods

Technology Integration

  • AI-based crop forecasting
  • Blockchain-enabled traceability
  • Digital phytosanitary certification
  • Residue-free and organic labeling

 

4. Case Study I: India’s Agricultural Exports to the USA

4.1 Trade Overview

  • US agri-imports from India (2024): ~USD 2.25 billion
  • India ranks 12th among US agricultural suppliers
  • CAGR (2015–2024): ~6%

4.2 Major Export Products

Product Category

Characteristics

Rice (Basmati & specialty)

Ethnic & premium segments

Spices

Organic & blended spices

Coffee

Specialty and instant coffee

Fruits & Vegetables

Mangoes, okra, bananas

Marine & Meat Products

Value-added frozen foods

4.3 Growth Drivers in the US Market

  • Rising Indian diaspora demand
  • Preference for ethnic, organic, and plant-based foods
  • Growth of ready-to-cook and ready-to-eat segments
  • APEDA-supported branding and retail tie-ups

4.4 Challenges

  • Stringent FDA standards
  • SPS & pesticide residue norms
  • High logistics and cold-chain costs
  • Tariff and non-tariff barriers

 

5. Case Study II: India’s Agricultural Exports to Russia

5.1 Trade Overview

  • Total bilateral agri-trade (2024): USD 3.5 billion
  • India’s agri-exports to Russia: USD 805 million
  • Trade doubled in three years

5.2 Key Export Products

Product

Export Strength

Shrimp & Crustaceans

High demand post-sanctions

Tea

Premium and bulk

Grapes

Seasonal advantage

Peanuts & Sesame

Oilseed substitution

Spices

Long shelf life

5.3 Strategic Importance of Russia

  • Reduced competition due to sanctions
  • Preference for reliable, politically aligned suppliers
  • Demand for tropical fruits & vegetables
  • Scope for long-term supply contracts

5.4 Constraints

  • Payment settlement issues
  • Logistics via longer routes
  • Limited brand awareness of Indian F&V

 

6. Comparative Product & Market Analysis

Destination

Export Value (2024)

Product Nature

Growth Lever to 2030

World

~$50 Bn

Staples + marine

Diversification

USA

~$2.25 Bn

Premium & processed

Standards & branding

Russia

$805 M

Seafood & tea

Fruits & vegetables

 

7. Key Factors Driving Growth to 2030

  1. Shift from bulk to branded exports
  2. Expansion of horticulture & food processing
  3. Infrastructure investments (cold chain, pack houses)
  4. Digital traceability & compliance
  5. Geopolitical realignments favoring India
  6. Growing global demand for ethnic & healthy foods

 

8. Challenges in Indian Agri-Exports (Especially to America)

  • Fragmented supply chains
  • Inconsistent quality
  • Export bans on staples (policy uncertainty)
  • Lack of farmer-exporter integration
  • High rejection rates due to residues
  • Branding weakness in global retail

 

 

 

9. Government Initiatives for Export Diversification

  • Agri-Export Policy (AEP)
  • One District One Product (ODOP)
  • PLI for food processing
  • Mega Food Parks
  • Farmer Producer Organizations (FPOs)
  • APEDA Market Access Initiatives

 

10. Strategic Recommendations

  1. Reduce dependence on rice & sugar
  2. Promote contract farming for exports
  3. Create India-specific global food brands
  4. Integrate farmers into export value chains
  5. Stabilize export policy to improve credibility
  6. Focus on processed, frozen, and RTE foods

 Recent Export Growth & Product Trends (2024–25)

Export Performance

  • India’s agricultural and allied exports rose by ~6.47% to about USD 51.9 billion in 2024–25 — a record high, outperforming overall merchandise exports. Rice, marine products, buffalo meat, spices, and organic/dairy goods were significant contributors. APEDA-managed product exports grew ~11% to ~USD 27.9 billion.

Product-Level Developments

  • Rice export, especially non-Basmati rice, rose sharply with total rice export value more than $12.5 billion, supported by demand in Asia, Africa, and the Middle East.
  • Organic and dairy exports posted strong growth (organic up 35%, dairy up 54%), highlighting diversification into value-added sectors.
  • Fresh fruits & vegetables and processed products also grew, signaling movement toward perishables and export value chains.

Quarterly & Early FY 2025–26 Growth

  • In early stages of FY 2025–26, export value of agricultural and processed products has shown 7-12% growth in different months/quarters, with fruits, vegetables, meat, and non-basmati rice leading.

 

 Policy Context: India’s Agriculture Export Policy & APEDA Strategy

Export Policy Objective

  • India’s Agriculture Export Policy aims to double agricultural exports from about USD 30+ billion to 60+ billion by 2022 and then to USD 100 billion in the subsequent years, with a focus on export diversification, value addition, and high-value products like perishables and processed foods.

Strategic Focus Areas

  • Export diversification beyond staples toward fruits, vegetables, processed foods, organic goods, ethnic foods, and perishables.
  • Farmer-centric strategies to integrate producers with global value chains and improve their share in export earnings.
  • Quality compliance and SPS standards to meet international norms and improve traceability through digital tools (AI, blockchain, traceability technologies).

Global Market Access Initiatives

  • India supports export promotion through international exhibitions like Indusfood, connecting producers with global buyers, fostering innovation, and building export linkages.

 

 Export Target to 2030

Goal

  • The Commerce Secretary of India has reiterated that agricultural exports could double to around USD 100 billion by 2030, driven by policies encouraging processed and value-added products such as ready-to-eat foods.

Expert Views

  • Experts at infrastructure and trade forums state that with strategic investments in processing, logistics, and value addition, India can indeed reach the $100 billion benchmark by 2030 if structural bottlenecks are addressed.

 

 Export Challenges and Market Barriers

Supply Chain & Quality Issues

  • Fragmented supply chains and inconsistent quality compliance remain challenges. In early 2025, agricultural exports dipped slightly in one quarter, in part due to residue and quality rejections affecting shipments.

Tariff & Non-Tariff Barriers

  • Geopolitical developments have influenced export dynamics. For example, recent trade negotiations with the USA reduced tariffs on Indian goods, improving competitive access for agricultural products (especially rice) into the US market.
  • Even with tariff cuts, sanitary, phytosanitary (SPS) standards and compliance barriers remain major hurdles for exports to developed markets.

 

 Impact of Global Trade Deals

USA Trade Developments

  • In 2026, India and the US signed a trade deal that lowered tariffs on Indian exports from 50% to 18%, enhancing agricultural competitiveness — particularly benefiting rice and processed products.

Wider Implications

  • Post-deal, Indian producers — especially rice exporters — expected enhanced access to the US market, helping balance competitive positions against Thailand and Pakistan.

 

 Structural Insights for Competitive Advantage

Export Composition

  • APEDA data shows that ~51% of Indian agricultural exports are under APEDA’s commodity schedule, showing importance of value-added and processed product exports.

Market Diversification

  • India’s exports are now diversified across key markets:
    • USA (top market for processed and high-value goods)
    • Middle East & Africa (rice, marine, spices)
    • EU & Asia-Pacific (tea, coffee, organic products)
    • Russia (shrimp, grapes, sesame, tea) — bilateral agricultural trade records show steady growth in recent years.

 

 Implications for India’s Economy and Farmers

Farmer Incomes

  • Increased exports of high-value products (e.g., organic goods, processed foods, fruits, dairy) raise farmers’ income potential by capturing export premiums and global market prices.

Value Chain Upgradation

  • Investments in cold chains, pack houses, processing hubs, and logistics infrastructure are key to improving export readiness and meeting global quality standards.

Innovation & Technology

  • Adoption of digital traceability systems, AI-based quality monitoring, and blockchain for supply chain transparency enhances product credibility in developed markets.

 

11. Conclusion

India’s aspiration to reach USD 100 billion in agricultural exports by 2030 is ambitious but achievable. The transition from commodity exporter to global food solutions provider requires policy consistency, technological adoption, market-specific strategies, and institutional support led by APEDA. Success will not lie in exporting more grain—but in exporting more value per kilogram.

APA References

Government, Policy & Trade Data

1.      Agricultural and Processed Food Products Export Development Authority. (2024). APEDA export performance and strategic updates (Press release). Ministry of Commerce and Industry, Government of India. Retrieved from Times of India reporting of APEDA export growth.

2.      Indian Brand Equity Foundation. (2025). India: Leading Agricultural Product Exporters & Trends. Retrieved from https://www.ibef.org/exports/agriculture-and-food-industry-india

3.      Economic Times. (2026, January 29). India could reach $100 billion in combined agri, marine, food exports in four years: Economic Survey 2026. Retrieved from EconomicTimes.com.

4.      Indian Express / RuralVoice. (2025, April 17). India’s agricultural exports rise amid global uncertainty; rice exports up. Retrieved from RuralVoice.in.

5.      Indian Export Data – RuralVoice.in. (2025, May 26). India’s agricultural and allied exports surge with strong rice export performance. Retrieved from RuralVoice.in.

Market & Policy Commentary
6. Reuters. (2026, February 3). India–US trade deal reduces tariffs to boost exports and market access. Reuters. Retrieved from https://www.reuters.com/world/india/india-us-trade-deal-slashes-tariffs-lifts-exports-markets-2026-02-03/

7.      Indian Government / IBEF. (2025, January 9). Huge opportunities to increase share in global agri trade: APEDA Chairperson. India Brand Equity Foundation News. Retrieved from IBEF.org.

Academic Context
8. Jha, J., & Roe, T. (2021). U.S. agricultural export competitiveness and export market diversification. International Journal of Agricultural Economics, 6(3), 122-138. https://doi.org/10.11648/j.ijae.20210603.15

 

 

 

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