Indian Premier League (IPL): A Research-Cum-Case Study on Business Model, Strategy, and Financial Sustainability 1. Abstract The Indian Premier League (IPL), launched in 2008 by the Board of Control for Cricket in India (BCCI), represents one of the most successful sports-business innovations globally. This research-cum-case study evaluates IPL’s franchise-based model, revenue streams, strategic positioning, financial sustainability, and marketing ecosystem. Using secondary financial data (FY24–FY25), strategic theory (Blue Ocean Strategy), and comparative league economics, the study tests hypotheses regarding profitability, diversification, and long-term sustainability. KEY WORDS IPL Business Model, Franchise-Based League, Sports Economics, Revenue Sharing Mechanism, Centralized Media Rights, Franchise Profitability, League Valuation, Media Rights Monetization, Sponsorship Strategy, Ticket Revenue, Merchandising Revenue, Broadcasting Economics, Revenue Diversifi...
From Brass City to Global Luxury: A Case Study–Cum–Research Paper on Exporting Copper–Silver Utensils from Moradabad
From Brass City to Global Luxury: A Case Study–Cum–Research Paper on Exporting Copper–Silver Utensils from Moradabad Abstract Moradabad, globally known as the Brass City of India , has evolved from a traditional handicraft cluster into a dynamic export hub for copper and brass utensils, including alloy-based copper–silver utility and decorative products. This research paper examines export mechanisms, HS code classifications, destination markets, financial viability, and growth trends of copper–silver utensil exports. The study proposes a hypothesis linking rural income growth and global ethnic demand to export performance. Using trade trends, cluster analysis, and policy review, the paper concludes that Moradabad can emerge as a premium copper–silver export cluster through branding, compliance certification, and FTAs. Keywords: Copper handicrafts, Silver alloys, Moradabad exports, HS 7418, HS 7113, Rural demand correlation, Atmanirbhar exports 1. Introdu...