Casetify (The Research book)

  **Puncture-Free, No-Cut Refill Packaging in Indian FMCG: A Case-Cum-Research Study on 20 Leading Brands with Cost & Hypothesis Analysis** Abstract The Indian fast-moving consumer goods (FMCG) sector, particularly in liquid categories such as edible oils and milk, continues to rely heavily on traditional cut-open flexible pouches. While cost-effective in manufacturing, these packaging formats result in 10–20% product spillage, hygiene concerns, consumer inconvenience, and material inefficiency. This case-cum-research study examines the economic, operational, and sustainability impact of introducing puncture-free, no-cut refill packaging systems—such as integrated spouts, flip-top caps, and self-sealing valve pouches—across 20 leading Indian FMCG brands in the edible oil and milk segments. Using 2025–2026 average retail pricing data for 1-litre packs, the study applies conservative projections assuming a 20% reduction in packaging material cost and a 15% retail price op...