Title “Clean Hands, Changing Lifestyles: A Comparative Case Study of Godrej Protekt and Global Hand Wash Brands in India and Europe” Abstract This study examines the evolution of hand hygiene products from bar soap to liquid hand wash, focusing on India and Europe. It evaluates how lifestyle changes, pricing sensitivity, and brand positioning influence adoption. The paper specifically analyzes the growth of Godrej Protekt in India’s residential segment and compares it with global leaders like Dettol and Dove. The study applies hypothesis testing to understand whether hygiene perception, affordability, and lifestyle aspirations significantly affect consumer choice. Keywords Hand hygiene, liquid hand wash, bar soap, hygiene modernization, consumer behavior, price sensitivity, premiumization, brand trust, Dettol, Dove, Godrej Protekt, India vs Europe market, lifestyle consumption, sustainability, product innovation, post-COVID trends. 1. Introduction ...
Title “Tariffs, Technology, and Trade Realignment: A Sectoral Analysis of India–US Export Dynamics (2021–2026)”
Title “Tariffs, Technology, and Trade Realignment: A Sectoral Analysis of India–US Export Dynamics (2021–2026)” Abstract This paper examines the evolving export relationship between India and United States in the context of tariff pressures and global supply-chain restructuring. While tariff hikes in 2025 disrupted traditional goods exports, sectors such as electronics, smartphones, pharmaceuticals, and defence exhibited resilience. Simultaneously, IT and services exports continued to grow, albeit with emerging policy risks. Using a five-year trend analysis (2021–2026), this study evaluates sectoral shifts, tests key hypotheses, and highlights strategic implications for India’s export policy. Keywords India–US trade, tariffs, electronics exports, pharmaceutical exports, IT services, supply chain shift, iPhone exports, defence exports 1. Introduction Global trade between India and the US has undergone structural transformation due to tariff...