Casetify (The Research book)

  Title “Cold Chain, Clean Claims, and Consumer Trust: A Case Study of Quality Risks in Amul Ice Cream and Dairy Products”                                                        Abstract This case study examines recurring consumer complaints related to packaging integrity, cold-chain disruptions, and product consistency in Amul’s dairy and ice cream products. While Amul maintains strong quality control systems at the manufacturing level, incidents such as foreign matter findings and alleged relabeling of expired goods highlight vulnerabilities in post-production stages. The study evaluates whether these issues indicate systemic failure or localized breakdowns in logistics and retail handling. It concludes that quality risks are more prominent in distribution and storage rather than production, requiring integrated supply-chain monitoring ...