Venus Mahadasha with Rahu Antardasha and Venus–Rahu Conjunction A Case-cum-Research Study on Psychological, Economic, and Innovation Outcomes Abstract In Vedic astrology, planetary periods known as Mahadasha and Antardasha are believed to influence various dimensions of human life. Among these, Venus Mahadasha (20 years) combined with Rahu Antardasha is considered a highly transformative phase, especially when Venus and Rahu are conjunct in the natal horoscope. This paper presents a research-cum-case study analysis examining psychological tendencies, economic outcomes, and innovation behavior associated with this planetary configuration. Using symbolic interpretation from Vedic astrology, comparative psychological models, and economic behavior patterns, the study explores whether this planetary combination correlates with periods of intense ambition, creativity, material desire, and risk-taking. While astrology remains scientifically unverified, its symbolic frameworks ...
BEVERAGE CHOICES IN SUMMER: A DECADE-LONG CONSUMER PREFERENCE ANALYSIS Abstract This study explores consumer preferences for canned juice versus traditional beverages during summer, analyzing trends from 2014 to 2024. Using multivariate hypothesis testing, path analysis, and factor analysis, the research identifies key influences on beverage choices, such as health consciousness, convenience, branding, pricing, and environmental concerns. The study employs statistical testing, including t-tests and ANOVA, to validate findings. The results show a shift in preference toward canned juices due to their perceived health benefits and convenience, though sustainability concerns and pricing sensitivity continue to impact consumer decisions. The paper concludes with recommendations for beverage manufacturers to optimize marketing strategies and product offerings. Keywords: Consumer Preference, Canned Juice, Traditional Drinks, Multivariate Analysis, Sustainability, Brandin...